Privacy Policy | Palkhi Fashion USA

Effective Date: April 13, 2026

1. Introduction Welcome to Palkhi Fashion. This Privacy Policy ("Policy") explains how Palkhi Fashion ("we," "us," or "our") collects, uses, discloses, and protects information about you when you visit our website, www.palkhifashion.com ("Website"), visit our physical retail locations, create an account, place an order, communicate with us, or subscribe to and interact with our marketing communications, including SMS and email. By accessing or using our Website and services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Policy and our Terms of Service.

2. Information We Collect We collect information to provide and improve our services. The types of information we collect depend on your interactions with us:

2.1. Information You Provide Directly:

Account Information: When you create an account, we collect your name, email address, postal address, phone number, and password.
Order Information: When you place an order, we collect information necessary to fulfill it, including products purchased, shipping address, billing address, and potentially sizing or customization details you provide for tailoring purposes.
Payment Information: When you make a purchase, payment details (like credit card numbers) are collected and processed securely by our third-party payment gateway providers (e.g., Stripe, PayPal). Palkhi Fashion does not directly store your full payment card details.
Communication Information: If you contact us via email, phone, contact forms, or other means, we collect records of that correspondence.
Marketing Information: When you opt-in to receive SMS or email marketing (via website checkout, in-store verbal confirmation at the register, or texting a keyword like "JOIN" to our provided number), we collect your phone number or email address and maintain records of your consent and communication preferences.

2.2. Information Collected Automatically:

Device and Usage Information: When you visit our Website, we automatically collect certain information about your device and browsing activity using cookies and similar technologies, such as your IP address, browser type, pages visited, and referring website addresses.

2.3. Sensitive Personal Information: We do not intentionally collect sensitive personal data (such as precise geolocation, race, ethnicity, religious beliefs, or biometric data) without first obtaining your explicit, affirmative consent, as required by applicable law.

3. How We Use Your Information We use the information we collect for various purposes, including:

Providing Services: To process and fulfill your orders, arrange shipping, and manage returns.
Customer Support: To respond to your inquiries and resolve issues.
Account Management: To create and manage your customer account.
Marketing and Communications: To send you transactional communications related to your orders, and to send you SMS and/or email marketing messages about new arrivals and promotions where you have provided explicit consent.
Website Improvement: To analyze trends, monitor website usage, and personalize your experience.
Security and Fraud Prevention: To protect the integrity of our Website and prevent fraudulent transactions.
Legal Compliance: To comply with applicable laws and regulations.

4. How We Share Your Information We do not sell your personal information for monetary consideration. We may share your information with third parties only in the strict circumstances outlined below.

Important Notice Regarding SMS Data: Notwithstanding anything else in this Privacy Policy, mobile information and text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for marketing or promotional purposes.

We share other types of information in the following ways:

Service Providers: We share non-SMS consent information with third-party vendors who perform services on our behalf, such as payment processors, shipping carriers, and website hosting providers. These providers are authorized to use your information only as necessary to provide services to us and are contractually obligated to protect it.
Targeted Advertising/Analytics: We may share browsing data via cookies with analytics and advertising partners to help us deliver relevant ads on other websites. Under certain state laws, this may be considered "targeted advertising" or "sharing." You may opt out of this practice (see Section 6).
SMS Marketing Platforms: We share your phone number specifically with our messaging platform provider solely for the technical purpose of routing and delivering our SMS messages to you. They do not have permission to use your data for their own marketing.
Legal Requirements: We may disclose your information if required by law, subpoena, or court order.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. Any acquiring party will be obligated to honor the SMS consent and data protections outlined in this policy.

5. Cookies and Tracking Technologies We use cookies (small files stored on your device) and similar tracking technologies to collect information about your browsing activity and enhance user experience.

Types of Cookies: We use necessary, performance, functional, and marketing cookies.
Managing Cookies: Most web browsers allow you to control cookies through their settings. Disabling cookies may cause some parts of our Website to function improperly. For more information, visit www.allaboutcookies.org.

6. Your Privacy Choices and US State Privacy Rights Depending on your state of residence (including Texas, California, Colorado, Connecticut, and others), you may be granted specific rights regarding your personal data under comprehensive state privacy laws like the Texas Data Privacy and Security Act (TDPSA) and the California Consumer Privacy Act (CCPA).

6.1. Your Rights:

Right to Know and Access: You have the right to confirm whether we process your personal data and to access such data.
Right to Data Portability: You have the right to obtain a copy of your personal data in a portable and readily usable format.
Right to Correct: You have the right to request the correction of inaccurate personal data we hold about you.
Right to Delete: You have the right to request the deletion of personal data provided by or obtained about you, subject to certain legal exceptions.
Right to Opt-Out of Targeted Advertising, Sales, and Sharing: While we do not sell your data for money, you have the right to opt out of the processing of your personal data for targeted advertising or cross-context behavioral sharing.
Right to Non-Discrimination: We will not discriminate against you (e.g., by denying goods/services or charging different prices) for exercising your privacy rights.

6.2. Exercising Your Rights and Appeals:

General Opt-Outs: * SMS: Reply "STOP" to any marketing text you receive from us. Reply "HELP" for assistance.
- Email: Click the "unsubscribe" link provided in the footer of any marketing email.
Submitting Privacy Requests: To exercise your rights to access, correct, delete, or opt-out of targeted advertising, please contact us at info@palkhifashion.com or call +1 832-243-6842. We will respond within 45 days. We may need to verify your identity by matching information you provide with information we have on file.
Universal Opt-Out Mechanisms: We respect and process recognized universal opt-out signals, such as the Global Privacy Control (GPC), as a valid request to opt out of targeted advertising and tracking, as required by applicable state laws.
Right to Appeal: If we decline to take action regarding your privacy request, you have the right to appeal our decision within 45 days. To submit an appeal, please email us at info@palkhifashion.com with "Privacy Appeal" in the subject line. If your appeal is denied, we will provide you with information on how to contact your state's Attorney General (such as the Texas Attorney General) to submit a complaint.

7. Data Security We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee its absolute security.

8. Data Retention We retain your personal information for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including maintaining your account, providing services, complying with legal obligations, resolving disputes, and enforcing our agreements.

9. Children's Privacy Our Website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information about a child under 13, please contact us immediately so we may delete it.

10. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or relevant laws. If we make material changes, we will notify you by posting the updated Policy on this page with a revised "Effective Date."

11. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: